Privacy policy

Last updated: March 2, 2026

Head Up operates this store and website, including all related information, content, features, tools, products, and Services, to provide you, the customer, with a personalized shopping experience (the “Services”). Head Up is powered by Shopify, which enables us to deliver the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase or other transaction, or otherwise communicate with us through the Services. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies you or another individual, or that can reasonably be linked to you or another individual. Personal information does not include anonymized or de-identified data that cannot reasonably be linked to you.

Depending on how you interact with the Services, where you live, and as permitted by applicable law, we may collect or process the following categories of personal information:

  • Contact details: including your name, address, billing address, shipping address, phone number, and email address.
  • Financial information: including credit card, debit card, or bank account details, payment method, transaction details, payment confirmations, and related payment information.
  • Account information: including your username, password, security questions, preferences, and settings.
  • Transaction information: including items you view, add to your cart or wishlist, purchase, return, exchange, or cancel, as well as your purchase history.
  • Communications: including the information you provide when contacting us, such as customer support inquiries.
  • Device information: including details about your device, browser, network connection, IP address, and other identifiers.
  • Usage information: including how and when you interact with and navigate the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you: when you create an account, use the Services, contact us, or otherwise provide information.
  • Automatically: through your device when you interact with our Services, including via cookies and similar technologies.
  • From service providers: who process data on our behalf.
  • From partners or other third parties.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Providing and Improving the Services

To deliver, personalize, and enhance the Services, including processing payments, fulfilling orders, managing accounts, arranging shipping, handling returns, and recommending relevant products.

Marketing and Advertising

To send promotional communications via email, SMS, or post, and to display personalized advertisements on our Services or other websites based on your activity.

Security and Fraud Prevention

To verify accounts, ensure secure transactions, detect and prevent fraud or illegal activity, and protect users and the Services.

Communication

To provide customer support, respond to inquiries, and maintain our relationship with you.

Legal Compliance

To comply with legal obligations, respond to lawful requests, enforce our policies, and protect our rights.

How We Disclose Personal Information

We may share your personal information in the following circumstances:

  • With Shopify and service providers performing services on our behalf (e.g., payment processing, analytics, shipping, hosting).
  • With business and marketing partners to provide advertising and marketing services.
  • When you request or consent to sharing (e.g., shipping providers or social media integrations).
  • Within our corporate group or affiliates.
  • In connection with business transactions (e.g., mergers or bankruptcy) or legal obligations.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information to provide and improve the Services. Information you submit may be transferred to and shared with Shopify and third parties in other countries.

Shopify may also use aggregated data from interactions with multiple merchants to improve its services. In such cases, Shopify is responsible for processing your data. For more information, please refer to Shopify’s privacy policy.

Third-Party Websites and Links

Our Services may contain links to third-party websites. We are not responsible for their privacy practices or content. Information shared on public or social platforms may be visible to others without restriction.

Children’s Data

The Services are not intended for children. We do not knowingly collect personal information from individuals under the age of majority. If you believe a child has provided us with personal data, please contact us to have it removed.

Security and Data Retention

No system is completely secure, and we cannot guarantee absolute security. We recommend avoiding insecure communication channels for sensitive data.

We retain personal information only as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on your location, you may have the following rights:

  • Access your personal information
  • Request deletion
  • Request correction
  • Request data portability

You can also opt out of marketing communications at any time.

If you are in the UK or EEA, you may also have the right to:

  • Object to or restrict processing
  • Withdraw consent

To exercise your rights, contact us using the details below.

Complaints

If you have concerns about how we process your data, please contact us. You may also file a complaint with your local data protection authority.

International Transfers

Your personal information may be transferred and processed outside your country. Where required, we use approved safeguards such as standard contractual clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

Contact

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Email: info@head-up.shop
Address: Gruit 40, 6681 HJ Bemmel, Netherlands

For the purposes of applicable data protection laws, we are the data controller of your personal information.